How to Choose the Right Niche for Your Blog

Your blog is an extension of you in writing form. If it doesn’t contain anything you’re interested in, you’re not going to stay focused or keep up with it.

This is why it’s so important to choose the right topic that helps you concentrate your efforts and earn some money.

A niche blog will attract a dedicated audience and following, whereas a general blog is only going to entertain a few for a short time.

In fact, you can read my article that explains this very well called, Why Niche Blogging is Better than General Blog.

Finding your topic in a keyword

So how do you turn your passion into cash? Using a keyword tool at this time will come in very handy.

Whatever topic you look up to learn more about your favorite subject, that’s the phrase you need to use in the keyword tool, such as with Google Adwords. It will return the most recent search results of that particular phrase.

This is how you determine what the best phrase is to center your niche blog around. Keep in mind you need some competition with the keyword, but not enough to where it gets completely lost on the web.

Using a longer keyword for the topic will bring in more search results, so use that in your blog domain.

This will immediately increase the amount of traffic you receive and help you plan out your posts as well. By starting out with these search results, you’re going to have a better chance of making money.

Choosing niche content

Now that you have an idea for your blog name, you can start to plan the content of your niche blog. Remember that you’re not after a wide audience, such as “car lovers.”

This would be much too vague to really give anyone any benefit. Instead, focus on a topic like “1969 Ford Mustang lovers.” Doesn’t that narrow it down better?

Then, when these enthusiasts get online and start researching their favorite subject, your blog will come up in their search results. However, if you used a very general keyword or phrase, this would probably never happen.

Approach from different perspectives

Once you have a clear niche, you can approach it from different perspectives. To get more traffic, don’t just use text posts all the time.

Consider doing a video blog post and linking it to YouTube. People will watch your video and then visit your site page.

Make comments on other blogs of similar subjects and hyperlink your signature back to your site. When people like what you have to say, they will click on that link and bring more traffic to your page.

Why you want to choose a topic you love?

One reason why you want to choose a topic you love is so you can delve deeper into it and still be interested. Each post should offer a value to the reader and express your passion about the subject.

By surpassing your readers’ expectations with your material, they will continue to return and refer others as well. Increased traffic means more money for you, especially if you have ads running on the blog.

Choosing a niche for your blog does take some time, but it’s worth it in the long run.

Ask yourself:

  • What do I love to talk about?
  • What could I spend hours reading about?

If you can do both of those things, then you’ll never run out of ideas for improving and expanding the content of your niche blog. Your readers will also be able to tell if you truly love what you do as you communicate it with them.

So, how do You choose your niche blog? Is it in the first place what you like, what you know or what makes money?

Let us know in the comments.


  1. I completely agree that you have to choose a topic that is something you are actually interested otherwise you will get bored and dread writing new posts. You want to be excited to write the posts, so it’s way easier to stay motivated if you’re writing about something you’re interested in. I say to choose a topic of something that you typically already do a lot of research on regularly. This way you know you’ll always have fresh content to add to your blog because you’ll always been keeping up with the times in that niche.

  2. You are SO correct about choosing a niche that you love. I have tried (and failed) to write about niches that I wasn’t fond of because I thought they would bring traffic. And from my experience, in blogging, money is where the love is…

    Great article!

    • Hi Adam,

      Welcome to my blog! It’s a pleasure to meet you.
      We can say in any business, not just in blogging, money is where the love and passion is.
      People just recognize an addiction to work.
      This is the right way for gaining the trust.

      Thanks for stopping by and for your feedback!


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