Content is, undeniably, king of online marketing. Trying to get the word out about your online offering without good content is like driving around at night without the headlights on.
So, what sets good content apart?
Here are some interesting ways you can make your message pop out and get attention right away.
1. Make clear headlines
The human attention span is marvelously miniscule. In order to keep your potential customers glues to your website without searching for the nearest ‘cross’ to escape is a challenge in itself and the first rule to keep them engaged is making use of this short span of attention which they lend you.
Make eye grabbing headlines – with both words and design. This was cleverly used by Good Monster, a web design agency. You can either write the headline before or after your blog/blurb- whichever suits your style of writing the most.
Use sub-headings to elaborate on your point. Keep your objective clear and ensure you know what you expect from the customers. Unless you’re sure of where you want to go, you’ll end up elsewhere.
2. Know your audience
Are you targeting the youth but getting more clicks from a demographic that’s in their thirties? Judge your service/product truthfully and scour for your potential target.
Design a website that is more asking to get traffic from the customers who might actually convert. Understand whether the audience you’ve created the website for would rather receive your newsletter or share an interesting article/ blog on social media.
Utilize visual effects to your advantage. Create a niche for your content and make the customers feel as if they’ve gained something from visiting your website rather than the same humdrum they can find elsewhere (on your competitor’s webpage).
3. Responsive designing
Just like we mentioned, use every effect to your disposal. If the video format suits you better than GIFs, then focus on that and only that.
Have a dedicated team to make/ find interesting video content. If you feel that the written word is your go to medium – make the web design in such a way that the text appears refreshingly different.
Use colors to your advantage. Brighter colors are far more appreciated by the younger audience whereas if your business deals with a more serious issue, choose mellow shades.
Use a website design that engages your audience and interacts with them. Google did so by incorporating games in their doodles and that’s just one example of intelligent designing.
4. Hook your reader
This, although easier said than done, is the most important out of all the others. Content is so important in this day and age of Snap chatting, Instagramming, Tweeting audience.
If you don’t have anything new to offer, your website will soon be obliterated by other superior and more entertaining content.
To make content that is viable – you have to know your product inside out. Create a user interface that not only glorifies your product but is also open to communication from the other side – in the form of compliments or criticism.
Engage them in a way that they feel like returning to your website because you made them an offer they can’t refuse. Wit will take you further than banal advertising – your website should be able to advertise itself in the form of shares, likes and comments.
5. Use stories
No one wants to go to a website that just celebrates your product or service, page after page. Use storytelling to your advantage.
Choose the service or the use of your product and write a creative piece on how it helps the society, or a particular customer. Readers are the oldest enthusiasts and the newest form of advertising.
A compelling story will give your more appreciation than a lattice of your features noting the pros (and cons). If you have a hard time belting out stories, just take a break from blogging and do something else.
Your mind needs refreshment just like your blog page!