A domain name is part of an internet address to a website. It’s the part of the web address that most people remember.
A good way to describe a domain would be to refer to it as a website’s nickname.
Domain names are very important because they associate the site with certain products, services, or names.
For example, the domain name for a site of a company that sells music should be something similar to music.com. People who are looking for music would find this website very quickly and easily.
Choosing a Good Domain Name
Choosing a good domain name is the first and most important step a business owner should make when building a site. A good domain name will meet certain criteria:
1. Keywords – the name should contain keywords that will attract people who are looking for the products and services the business has to offer.
2. Short – the domain name should be as short as possible. This makes the searching process more convenient for consumers.
3. Easy to spell – Businesses can lose customers if the domain name is too difficult to spell.
4. Uniqueness – also a key when choosing a domain name. A name that stands out is a name that will prosper.
Once the business owner meets these criteria, his or her website will be very productive.
How Domain Names get Expired
Owners usually register domain names for a number of years. When that time ends, he or she will have the opportunity to renew the name.
If the owner does not attempt to renew the domain name, it will expire.
After the expiration date, the domain name will lay dormant for 40 days, allowing the owner more time to re-register. If that person does not re-register within those 40 days, he or she will have an additional 30 days to renew.
However, the individual will have to pay an administration fee to have the domain name reactivated. If the individual still does not attempt to renew the domain name, it will be released to the public five days later.
Once the domain name is released, another person can register it and use it for various business purposes.
How to use Expired Domains
- Affiliate Marketing – An individual could be very successful with affiliate marketing with an expired domain name. The existing traffic from the expired domain will come naturally. From there, the website owner can redirect the traffic to site where he or she will profit from sales.
- Redirecting Traffic – The individual could also use the expired domain name to redirect traffic to his or her websites. This method will give the site owner instant traffic growth.
- New Website/Utilizing Traffic – The owner may also choose to use the expired domain to build a brand new site. The individual will still benefit from all the traffic that will come from the pre-existing domain. All that person has to do is give the customers a reason to stay on the new page.
There are many benefits to using expired domain names. Expired domains can bring traffic, profits, and reputation. Any smart businesses owner should look into secure one to enhance productivity.
Are you using expired domains for your web sites? Do you have more ideas or suggestions on how to use expired domains?
I’d like to hear your comments below.