Today’s content mills are no longer cutting it when it comes to creating authority sites.
If you want to compete effectively, you have to produce quality content that gives readers a unique point of view.
Keyword stuffing, cliche phrases and other fillers aren’t going to bring people back to your site repeatedly.
If they aren’t finding quality answers to their questions, they will seek that information elsewhere – permanently.
This strategy applies to personal blogs, conversion pages and social media sites alike.
Wherever your traffic is headed, it should be welcoming, informative and helpful.
Demand for quality
One of the most well-known search engines, Google, recently made updates that devastated a number of websites. These sites are no longer listed at the top of results and have lost a significant amount of traffic.
The new algorithm used by Google and other search engines only seeks out quality content and productive information.
If you’re repeating other bloggers posts, copying other sites and stuffing your paragraphs with as many keywords as possible, you’re shutting the door on your virtual business.
Anatomy of a great site
So what does a quality site offer now? How can you ensure a steady steam of traffic and social media sharing?
The only way to achieve this is to ask questions and then provide straight answers on the same page. This will give the readers a full picture of what they’re asking and how they can correct the situation.
It also means you’re going to get more natural links through social sharing.
Get natural links
Bloggers, readers and site visitors are more likely to share links with friends when they don’t feel like they’re being sold.
They want to be educated and feel like your page is a resource tool for them to use at any time.
If Google sees your site making a lot of unnatural links or connections to other pages, they are going to penalize you and decrease your search rank results. Clearly, this is going to decrease traffic and minimize potential profits.
Real answers create real links and these organic connections will help you increase your virtual presence and spread that much faster.
Unique perspective voice
The content that you create doesn’t have to be Ph.D. material. It just has to have your unique perspective and real facts backing it up.
What problem did you face? What obstacle were you trying to overcome?
Share your story!
Readers want to connect to you and your story strengthens that bond. By following it up with real life corrections and solutions, you give them a map to solve their own problems as well.
The relationship you build with your readers through stories like this is strong and will keep them coming back. You set yourself up to become an authority on that topic without ever proclaiming – I’m an expert!
There’s only one you
The competition between content providers is also intense, especially with the latest increase in demand.
How does that benefit you?
Anyone can offer information and repeat facts. No one else has your unique spin.
It is imperative that you share yourself with your readers.
Your personality will draw them in, connect with their own story and build an online bond that may not be present anywhere else.
If you do this, then it won’t matter who you’re competing against, content agencies, freelancers or consulting firms. The reason people keep coming back to your site is because of you and what you share – and there’s only ONE YOU.
Remember the power you wield. Trust is built over time and it only takes a few mistakes to break it. Check your facts, write quality material that answers questions you would have.
Content is king, but without writers like you, it would never be seen.
Use your position wisely and only share information you’d seek out to create a successful authority site.