I’m sure you already know that content marketing is the new advertising.
Your readers – and those beloved search engines – highly reward those sites that consistently deliver authoritative content that is focused on
a topic, industry, niche, or idea.
What does this ‘really’ mean?
You’ve got to write.
Sure, there’s other ways to deliver the goods – audio, video, infographic design, etc. But ultimately, the writer runs this show.
And, writing – whether in outline, script, or long form – is what underpins all other categories of media.
So, when it comes to building your business on the Internet, you’re going to be spending a good amount of your time at the keyboard.
What Brian Clark meant when he wrote his hit 10 Steps to Becoming a Better Writer, back in 2007, you become a better writer by writing.